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San Mateo County Market Update, YTD through July 2010

Here are the most updated Market Dynamics statistics for San Mateo County through July 2010.  These statistics are for Single Family and Condo/Townhomes in Santa Mateo County.

Please note that BrokerMetrics has made some changes to their available data/slides.  Two particular data points to note that have changed in their reports:  NAR Days on Market (not included in graph but included in data) and the Percent Under Contract graph (eliminated).  I know that many of you paid particular interest to these two data points so I wanted to make you aware of why they are changed or missing from these market reports.

Here are some highlights to pay particular attention to as you review the data/graphs through July of 2010:

smc-median-price-july-2010

smc-median-price-july-2010

smc-median-price-july-2010

smc-median-price-july-2010

1. Median Price- Despite some recent negative news about the slide in the number of home sales for July, the Median Price increased in SMC in July to $685,000 (highest point over past two years since July- 2 years ago- of 2008/$668,000) from $672,500 in the prior month (which is $35,000 than July one year ago). The SMC Median reached its low point in January of 2009 at $515,000- so we have experienced an trough to date Median price increase of approximately 33%.  As we predicted over the last few months of 2009 and beginning of 2010, we experienced a higher rate of upper end sales in San Mateo County (particularly between 2-5+ million) during most of the first six months of 2010.  As a significant number of these “upper end” properties close escrow in the first half of 2010, the median price in SMC climbed well into the $650,000+ range. We did experience a slight slowdown over the summer, however, activity has started to move back into the $1.5-3m price ranges over the past two weeks and I anticipate a decent second half with good sales activity across the board.

smc-sd-units-july-2010

smc-sd-units-july-2010

smc-sd-units-july-2010

smc-sd-units-july-2010

2. Supply&Demand (Units)- We continue to see a significant distinction as we compare July 2008 with 2010 in the following categories; For Sale (supply/inventory), Under Contract (pending sales) and Sold (closed escrows).  To illustrate when we compare July 08 with the same month in 2010 we see the following- For Sale properties/supply continues to remain down 18.8%.  The number of under contract properties (pending sales) continues to soar- up 47.7% and the sold/closed escrows are up an impressive 23.5%. The pattern and direction of this market for the past 12 months continues to be the same story; declining overall supply/inventory, increasing new sales and closed escrows.

smc-msi-dom-july-2010

smc-msi-dom-july-2010

smc-msi-dom-july-2010

smc-msi-dom-july-2010

3. Month’s Supply of Inventory & Days on Market- The overall Months Supply of Inventory (months of inventory available based on the total existing supply divided by the rate of sales) remains near all-time low levels at 3.9 months supply at month end (which is down from 4.0 months supply in June 2010). This is down from a 2 year peak of 7.9 months in December of 08.  NAR Months Supply of Inventory came in at 3.7 months for July (SMC continues to lead the national figures)   Days on market has averaged between 45 and 60 days for the past 7-8 months, and has increased slightly over the past three months to approximately 60 days .

smc-sales-absorption-july-2010

smc-sales-absorption-july-2010

smc-sales-absorption-july-2010

smc-sales-absorption-july-2010

4. Sales Absorption- The Absorption metrics are quite compelling with the comparison of July 2008 vs July 2010 with under contract properties up an incredible 77.9% and closed/sold escrows up 51.3%.  18% of the active properties/listings were under contract as of July 30, 2010, down slightly from a final figure of 18.1 percent in June of 2010.

Our area is leading the way for the US in the economic recovery.  California is leading the nation per most economists and Northern California, in particular Silicon Valley/Bay Area, is leading Southern California.  We are fortunate to be at the pulse of real estate sales activity. As I reported earlier, the market did take a slight pause over the summer as some of the higher end sales activity cooled slightly from its first half pace.  However, based on new sales activity over the past week or two, indications are that there are buyers in the upper end and properties in the $2-3m+ range will continue to sell if they are desirable and priced appropriately.  Remember, in 2009 we had a very slow start and ended the year with tremendous activity as government stimulus brought many buyers out into the market (December of 2009 was the biggest closing month of the year last year).  In 2010, we have had a significant sales volume increase in comparison to (much due to the increased median/higher priced home sales coming back to life) the first half of 2009, while I expect the second half of this year to be respectable, I don’t anticipate the rush/push of year end activity we experienced in 2009.  2010 will end up being a tremendous year for Sereno Group as an organization and the beginning of a turning point in a positive direction for the real estate market overall.

As a company, Sereno Group remains significantly up in sales volume (65%+) this YTD as compared to the same period in 2009.  Most of the market and leading peer companies are up between 15-20% this year to date as compared to last year which is a strong indication for overall improving market conditions.  We continue to work through the most balanced, healthy and active residential real estate market we have seen in over 2-3 years.

Thank you and have a great week.

Chris Trapani

President & CEO, Sereno Group Real Estate

Posted in Uncategorized.


Santa Cruz County Market Update, YTD through July 2010

These are the most updated Market Dynamics statistics for Santa Cruz County through July 2010.  These statistics are for Single Family and Condo/Townhomes in Santa Cruz County.

Please note that BrokerMetrics has made some changes to their available data/slides.  Two particular data points to note that have changed in their reports:  NAR Days on Market (not included in graph but included in data) and the Percent Under Contract graph (eliminated).  I know that many of you paid particular interest to these two data points so I wanted to make you aware of why they are changed or missing from these market reports.

Here are some highlights to pay particular attention to as you review the data/graphs through July of 2010:

scz-median-price-july-2010

scz-median-price-july-2010

scz-median-price-july-2010

scz-median-price-july-2010

1. Median Price- Despite some recent negative news about the slide in the number of home sales for July, the Median Price has remained stable in SCZ over the past three months (467k in May, 469k in June) and came in at to $467,000 in July.  The SCZ Median reached its low point in March of 2009 at $365,000- so we have experienced a trough to date Median price increase of nearly 30%.  As we predicted over the last few months of 2009 and beginning of 2010, we experienced a slightly higher rate of upper end sales in the Bay Area (particularly between 2-5+ million) during most of the first six months of 2010.  As a significant number of these “upper end” properties close escrow in the first half of 2010, the Bay Area Median price has climbed considerably.  Santa Cruz County has been somewhat slower to recover particularly in the upper end range. We did experience a slight slowdown late this summer, however, activity has started to move back into the $1 to 1.5m price ranges over the past two weeks and I anticipate a decent second half with good sales activity across the board.

scz-sd-units-july-2010

scz-sd-units-july-2010

scz-sd-units-july-2010

scz-sd-units-july-2010

2. Supply&Demand (Units)- We continue to see a significant distinction as we compare July 2008 with 2010 in the following categories; For Sale (supply/inventory), Under Contract (pending sales) and Sold (closed escrows).  To illustrate when we compare July 08 with the same month in 2010 we see the following- For Sale properties/supply continues to remain significantly: down 36.5%.  The number of under contract properties (pending sales) continues to soar- up 27.6% and the sold/closed escrows are up 8.8%- The pattern and direction of this market for the past 12 months continues to be the same story; declining overall supply/inventory, increasing new sales and closed escrows.

scz-msi-dom-july-2010

scz-msi-dom-july-2010

scz-msi-dom-july-2010-2

scz-msi-dom-july-2010

3. Month’s Supply of Inventory & Days on Market- The overall Months Supply of Inventory (months of inventory available based on the total existing supply divided by the rate of sales) remains near all-time low levels at 4.5 months supply at month end (which is down substantially from 6.1 months supply in June 2010). This is down from a 2 year peak of 11.8 months in December of 08.  NAR Months Supply of Inventory came in at 3.7 months for July (SCZ continues to lead the national figures)   Days on market has ticked up from 60+ to close to 80 days in July and this should be noted.

scz-sales-absorption-july-2010

scz-sales-absorption-july-2010

scz-sales-absorption-july-2010

scz-sales-absorption-july-2010

4. Sales Absorption- The Absorption metrics are quite compelling with the comparison of July 2008 vs July 2010 with under contract properties up an incredible 95.6% and closed/sold escrows up 66.8%.  16.6% of the active properties/listings were under contract as of July 30, 2010,  way up from a final figure of 13.0 percent in June of 2010.

Our area is leading the way for the US in the economic recovery.  California is leading the nation per most economists and Northern California, in particular Silicon Valley/Bay Area, is leading Southern California.  We are fortunate to be at the pulse of real estate sales activity. As I reported earlier, the market did take a slight pause over the summer as some of the higher end sales activity cooled slightly from its first half pace.  However, based on new sales activity over the past week or two, indications are that there are buyers in the upper end and properties in the $2-3m+ range will continue to sell if they are desirable and priced appropriately.  Remember, in 2009 we had a very slow start and ended the year with tremendous activity as government stimulus brought many buyers out into the market (December of 2009 was the biggest closing month of the year last year).  In 2010, we have had a significant sales volume increase in comparison to (much due to the increased median/higher priced home sales coming back to life) the first half of 2009, while I expect the second half of this year to be respectable, I don’t anticipate the rush/push of year end activity we experienced in 2009.  2010 will end up being a tremendous year for Sereno Group as an organization and the beginning of a turning point in a positive direction for the real estate market overall.

As a company, Sereno Group remains significantly up in sales volume (65%+) this YTD as compared to the same period in 2009.  Most of the market and leading peer companies are up between 15-20% this year to date as compared to last year which is a strong indication for overall improving market conditions.  We continue to work through the most balanced, healthy and active residential real estate market we have seen in over 2-3 years.

Thank you and have a great week.

Chris Trapani

President & CEO, Sereno Group Real Estate

Posted in Uncategorized.


Santa Clara County Market Update, YTD through July 2010

These are the most updated Market Dynamics statistics for Santa Clara County through July 2010.  These statistics are for Single Family and Condo/Townhomes in Santa Clara County.

Please note that BrokerMetrics has made some changes to their available data/slides.  Two particular data points to note that have changed in their reports:  NAR Days on Market (not included in graph but included in data) and the Percent Under Contract graph (eliminated).  I know that many of you paid particular interest to these two data points so I wanted to make you aware of why they are changed or missing from these market reports.

Here are some highlights to pay particular attention to as you review the data/graphs through July of 2010:

scc-median-price-july-2010

scc-median-price-july-2010

scc-median-price-july-2010

scc-median-price-july-2010

1. Median Price- Despite some recent negative news about the slide in the number of home sales for July, the Median Price increased in SCC in July to $562,000 (highest point over past two years since August of 2008/$570,000) from $550,000 in the prior month (which is $52,000 than July one year ago). The SCC Median reached its low point in March of 2009 at $415,000- so we have experienced an trough to date Median price increase of approximately 36%.  As we predicted over the last few months of 2009 and beginning of 2010, we experienced a higher rate of upper end sales in Santa Clara County (particularly between 2-5+ million) during most of the first six months of 2010.  As a significant number of these “upper end” properties close escrow in the first half of 2010, the median price in SCC climbed well into the $550,000 range. We did experience a slight slowdown over the summer, however, activity has started to move back into the $1.5-3m price ranges over the past two weeks and I anticipate a decent second half with good sales activity across the board.

scc-sd-units-july-2010

scc-sd-units-july-2010

scc-sd-units-july-2010

scc-sd-units-july-2010

2. Supply&Demand (Units)- We continue to see a significant distinction as we compare July 2008 with 2010 in the following categories; For Sale (supply/inventory), Under Contract (pending sales) and Sold (closed escrows).  To illustrate when we compare July 08 with the same month in 2010 we see the following- For Sale properties/supply continues to remain significantly: down 43.6%.  The number of under contract properties (pending sales) continues to soar- up 46% and the sold/closed escrows are up an impressive 31.9%. The pattern and direction of this market for the past 12 months continues to be the same story; declining overall supply/inventory, increasing new sales and closed escrows.

scc-msi-dom-july-2010

scc-msi-dom-july-2010

scc-msi-dom-july-2010

scc-msi-dom-july-2010

3. Month’s Supply of Inventory & Days on Market- The overall Months Supply of Inventory (months of inventory available based on the total existing supply divided by the rate of sales) remains near all-time low levels at 3 months supply at month end (which is down from 3.2 months supply in June 2010). This is down from a 2 year peak of 14.2 months in January of 08.  NAR Months Supply of Inventory came in at 3.7 months for July (SCC continues to lead the national figures)   Days on market has averaged between 45 and 60 days for the past 7-8 months, and has increased slightly over the past three months from 55 to 60 days .

scc-sales-absorption-july-2010

scc-sales-absorption-july-2010

scc-sales-absorption-july-2010

scc-sales-absorption-july-2010

4. Sales Absorption- The Absorption metrics are quite compelling with the comparison of July 2008 vs July 2010 with under contract properties up an incredible 145.3% and closed/sold escrows up 123%.  22.1% of the active properties/listings were under contract as of July 30, 2010, up from a final figure of 21.1 percent in June of 2010.

Our area is leading the way for the US in the economic recovery.  California is leading the nation per most economists and Northern California, in particular Silicon Valley/Bay Area, is leading Southern California.  We are fortunate to be at the pulse of real estate sales activity. As I reported earlier, the market did take a slight pause over the summer as some of the higher end sales activity cooled slightly from its first half pace.  However, based on new sales activity over the past week or two, indications are that there are buyers in the upper end and properties in the $2-3m+ range will continue to sell if they are desirable and priced appropriately.  Remember, in 2009 we had a very slow start and ended the year with tremendous activity as government stimulus brought many buyers out into the market (December of 2009 was the biggest closing month of the year last year).  In 2010, we have had a significant sales volume increase in comparison to (much due to the increased median/higher priced home sales coming back to life) the first half of 2009, while I expect the second half of this year to be respectable, I don’t anticipate the rush/push of year end activity we experienced in 2009.  2010 will end up being a tremendous year for Sereno Group as an organization and the beginning of a turning point in a positive direction for the real estate market overall.

As a company, Sereno Group remains significantly up in sales volume (65%+) this YTD as compared to the same period in 2009.  Most of the market and leading peer companies are up between 15-20% this year to date as compared to last year which is a strong indication for overall improving market conditions.  We continue to work through the most balanced, healthy and active residential real estate market we have seen in over 2-3 years.

Chris Trapani

President & CEO, Sereno Group Real Estate

Posted in Current Market News, Executive Corner.

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Capital Gains Tax - Doing the Math

Compliments of Nancy Manningnancy_manning1

Realtor and Capital Gains Tax Specialist

 

When selling real estate (personal residence or investment property), the IRS will tax the Gain on the sale at 15% and the state of California will take an additional 9.3%.

 

To calculate the Gain, subtract the Cost Basis of the property from the Amount Realized at the time of sale.  Let’s break this up further:

 Amount Realized = Sale Price - Selling Costs

(Selling costs include items such as real estate commissions, title and escrow fees, money spent to fix up the property just before sale, loan charges paid by the seller and real estate excise taxes.)

 

 Cost Basis (on personal residence) = price paid when the property was purchased.

Cost Basis (on an investment property) = price paid minus depreciation taken during the time it was owned. Check with your accountant regarding the tax implications of depreciation.

 

Another note about figuring out cost basis:  If the property was inherited before 2010, you may have received a step-up in basis on the cost of the property. At this time (Jan 2010), the step up in cost basis has been eliminated on inherited property.  Check with your accountant or estate attorney to verify, but chances are good that the step up in basis occurred if the property was appraised at the time of your inheritance. If not, the cost basis may be the price paid when originally purchased by the original owner.

 

To increase the cost basis on any real estate sale in order to minimize your gain and taxes paid, the law allows homeowners to add costs associated with the original purchase of the property. These include abstract fees, recording fees, survey fees, title and escrow fees, real estate taxes owed and inspection costs, but NOT points. Homeowners may also add the cost of ”Additions and Improvements” made during ownership to the price paid when the property was purchased.

 

The IRS defines “Additions and Improvements” as projects that add to the value of your property, prolong its useful life, or adapt it to new uses. Examples include; room additions, landscaping, new roof, insulation, new furnace or air conditioner, remodeling, etc. The cost of routine maintenance or repairs to your home may not be included unless they are part of an extensive remodel project. You should keep all receipts to verify these capital improvements when you eventually sell the property.

 

You should always consult your own professional tax advisors regarding the specific tax consequences of each individual income and real estate situation. This memorandum is general in nature and slightly different facts may produce different results.

 

Posted in Member Blog.

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Chris Trapani’s December Market Brief:

chris-trapaniFor all our “numbers people,” here is Chris Trapani’s review of market statistics for the month of December 2009.  Pretty interesting data.  (For everyone else, skip to the last paragraph.)

1.  Median Price: December’s Median Price dipped slightly from $525,000 in November to $515,000, which is still nearly $56,000 higher than December one year ago!  The Median reached its low point in March of 2009 @ $415,000 and has proceeded to climb and then hovered above $500,000 and reached as high as $525,000 over the past 5 months.  We do expect this Median to continue its climb through 2010 now that the SCC market has generally stabilized.  Based upon increased activity in the higher price points in Santa Clara County, we also expect to see increasing higher end sales taking place in Santa Clara and Santa Cruz County throughout 2010.
 
2.  Supply and Demand: We continue to see a dramatic distinction as we compare ‘07 and ‘08 with ‘09 in the following categories: For Sale (supply), Under Contract (pending sales) and Sold (closed escrows).  When we compare Dec ‘07 with the same month in ‘09 we see that supply is down 44%. The number of pending sales is now up an amazing 139% and the closed escrows are up 75%. The pattern and direction of this market for the past 7-8 months continues to be the same story: declining supply with increasing new sales and closed escrows.  December was also Sereno Group’s  biggest closing month of the year in terms of overall closed sales volume which is in line with the overall market conditions.  This is historically not the case which further displays the fact that typical market seasonality is not in play while macro economic conditions are driving the market more significantly now.

3.  Months Supply of Inventory and Days on Market: “Months Supply of Inventory” which is an indicator of how fast the market is moving, is calculated by dividing total existing supply by the rate of sales.  It has again dwindled down to a 2 year low range of under 2 months (1.9 months!)!  This is down from a 2 year peak of 14.2 months in January of 08.  The Months of Supply of Inventory declined each and every month in 2009 from 7.7 months in January to 1.9 months by year end.  Days on market actually increased from 50 in November to 63 days in December.
 
4.  Basic Absorption: The decline in the residual inventory levels continues (the remaining inventory each month excluding pending sales, closed sales and new listings).  This segment is now down 66% when comparing Dec ‘07 and Dec ‘09.  More  of the less desirable or unrealistically priced properties are either now selling (in the case of unrealistically priced- prices are being adjusted) or coming off the market.  Also compelling is the comparison of Dec ‘07 vs Dec ‘09: we see Pending Sales increasing again and now up 139% and New listing inventory coming on the market down 6.4%.  We are well on our way to a residential real estate recovery in our Santa Clara County housing market.

5.  Percent Under Contract: This is typically one of the most telling statistics of all because this is at the line of scrimmage, where the market is today.  Essentially when looking at this stat, we are factoring of all the available inventory and determining what percentage is under contract or a pending sale.  Typically in any area we have seen where at least 1 for every 4 available listings is under contract, we have a stable or appreciating market.  Whenever we have seen this factor less than 1 out of 10, we have sign prices more in a declining mode.  We can look back historically and show where this occurred in pockets throughout our county at different times and how this was impacting values to the down or upside.  At this point in time, Santa Clara County is at a 2 year high with nearly 27% of all the available listings/supply under contract/in escrow. This percentage is slightly up from last month’s figure of over 25.2%, and is a 332% increase when compared to December 2007.
 
In conclusion, we continue to see stability and strength in the overall bay area residential real estate market as we enter 2010.  We presently are enjoying the lowest interest rates in 100 years.  According to some economists we can plan on a 2010 recovery with a high probability of extending into 2011.  Sales and manufacturing levels are already picking up showing that the broader economic recovery is well under way.  One of our biggest uncertainties of 2010 is what will happen when the Fed phases out of its mortgage-backed securities buying programs during the course of this year.  What we do know is that this will have an effect on interest rates but we don’t know how much of an impact this will have.  Most experts predict an increase of approximately 1% which would take us from the low 5’s to the high 5’s to low 6’s by year end.  Interest rate cycles are likely to be volatile throughout 2010 so a good plan would be to suggest clients lock when rates are favorable.

Posted in Executive Corner.

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Buyer dishonesty on the rise?

dishonesty

Compliments of Kirsten Reilly

Realtor and Relocation Specialist

We have an interesting home buyer tactic going on right now in certain areas that are experiencing multiple offers on homes.  I’ve had a feeling that this tactic was actually taking place for some time, but I just heard a talk from RPM Mortgage’s Director of Appraisals, Gary Vojuvich, which confirmed it:

Gary says that in multiple offer situations, buyers are bidding far higher than they believe the house will appraise, just to beat out the competition and lock the seller into escrow.  Then, when the appraisal comes in low, the buyer demands that the price be renegotiated down to market value.  Did this buyer ever have any intention of paying the price he wrote on his purchase contract?  Not a chance.  He was betting on the appraisal coming in low, and he knew that in order to put himself ahead of the 18 other offers, all he could do was to put in a high puchase price and hope the seller and the listing agent would bite out of greed or ignorance.

Besides being shady and dishonest, this method can be risky and a waste of time for everyone.  According to Attorney, Mark Strombotne, “the purchase contract is designed to give cancellation rights to the parties if the house doesn’t appraise for the purchase price.”  Should the Seller or their agent catch a hint that this buyer was being dishonest and offering a bogus offer, they may just kick them out of contract and move on to another buyer who was more realistic in their approach.  In the mean time, all the high bidder has done is to waste everyone’s time.

Kirsten Reilly - Sereno Group Realtor, Relocation Specialist and Blog Author

Posted in Member Blog.

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Chris Trapani’s October Market Brief:

Here are some highlights from my review of Santa Clara County’s market this past October:chris-trapani
 
1. Median Price continues to rise.
October brought a significant jump in the Median Price to $530,000, the highest point since September of 2008.  This is the first time in over 1 year that the month over month (08 vs 09) has been higher than the month in the previous year.  The Median reached its low point in March of 2009 @ $417,000 and has climbed for the past 4-5 months.  September saw a slight dip under $500,000 ($492,00 to be exact), however October numbers show that this upward trend is resilient.  We believe that many of the entry level price ranges (where  you find the majority of the short sales/reos) has firmed up. In addition, we are seeing more high-end sales take place.
2. Trends in Supply vs. Demand:
We continue to see a dramatic distinction as we compare 07/08 with 09.  When we compare Oct 07 with the same month in 2009 we see the following: For Sale properties (supply) is down 39%.  The number of homes in escrow is up 121.5%, and the number of sold homes is up 71.8%.  Again, the pattern and direction of this market for the past 4-5 months has been the same story; declining overall supply/inventory, increasing new sales and closed escrows. 
3. “Days on Market” is stable.
The average number of days a home is on the market before selling has been relatively stable between 50-60 days for the past 6 months.
4. Basic Absorption of Inventory:
The most notable statistic for the past 3-5 months is the dramatic decline in the residual inventory levels.  This segment has declined by 61% when comparing Oct 07 and Oct 09.  This means that more of the less desirable, or possibly unrealistically priced, properties are either now selling or coming off the market.  In the case of unrealistically priced homes, this is perhaps after a proper price adjustment. In addition, Pending listings are up 121.5%, and new listing inventory is down 17.4%.  Again, all patterns of the statistics pointing to the makings of a potentially dramatic recovery in the Santa Clara County/Silicon Valley Housing Market.
5. Percent Under Contract:
 This may be one of the most telling statistics of all, as it tells us what percent of current inventory is Pending, or in Escrow.  10-25% indicates a stable or appreciating market.  Less than 10% indicates a slower market that is correcting.  Santa Clara County is currently at a 2 year high with over 30% of all the available listings/supply under contract/in escrow.  This represents an ongoing increase since hitting a low-point of 8% in November of 2008.  The entry level and mid-price ranges have the highest percentage of available supply in escrow, while the higher-end (relative to the specific market area) has a somewhat lower percentage.  However, even in the higher-end markets we have seen the price point of recent sales moving up in recent months.
 
In conclusion, as we discovered during the dramatic market correction, the markets in Santa Clara County are quite related.  The entry level properties corrected first beginning in late 2006 and 2007 and then we saw the impact on the overall market including the upper end during the 4th quarter of 2008.  This will work in the upside direction as well, as we are experiencing a significant recovery in the valley’s entry level properties that has begun to positively effect the higher end properties and will continue to over time. 

Sincerely,

Chris Trapani, President and CEO

Posted in Executive Corner.

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DIY Staging: Curb Appeal!

Guest Blogger: Donna Reynolds, IRIS, RESA - Home Rearrangements, Certified Redesign Specialist and IRIS co-founder and instructor

EASY TIPS FOR QUICK CURB APPEALcurb-appeal 

(Photo: Lucy and Keith’s listing on Stephenie Lane. Click photo for link)

1.  The most important part of curb appeal is that the front of the home is immaculate.   If it looks rundown and not cared for, a prospective buyer may not even want to look inside.

2.  Remove all toys, brooms, tools, from the front yard.

3.  Give the front door a new coat of paint. A different, bolder color than the rest of the home is best.  Make sure that the front door hardware looks good and works.

4.  Buy a new front door mat that is neutral.  Don’t have it say “Home Sweet Home” or “Welcome’..

5.  Trim back bushes that may hang over the front path which would impede ingress and egress. 

6.  Spread small bark around flower beds to give a neat and finished look.

7.  Make sure that the front door lighting works in case people drive by the home in the evening. 

8.  Put a color pot (pot of colorful flowers) or two near the front door to add warmth.

9.  Be sure the mailbox is painted and isn’t lopsided on its stand or pole.

Posted in Guest Bloggers.

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They went to “Do Good” and did well!

Compliments of Rita Boren, Sereno Group Realtorritas-photo

Maybe some of you have heard that old saying about the missionaries in Hawaii—“they went to do good and did well”—the implication being that some hanky panky with the collections resulted in some wise real estate investments, or something like that!  But I think there is more to it, so please read on.

Giving has always come easy for me, and the reason for that lies in my childhood.  Raised on a farm in Washington State, seven miles from a very small town and our school, I think proudly of the fact that my father, many years on the school board, handed out the diplomas to all five of his kids, and of my mother, the treasurer of our church. My dad used to be the auctioneer for the Box Suppers, where all the women and girls decorated boxes for a picnic dinner, and my dad coaxed the pennies and dollars from the men and boys to share those dinners.  I remember seeing certificates on the wall where our family had donated $500 to build a new wing on our church—not a small sum in those days.  In addition, our farm had a large number of fruit trees, and my dad would allow local youth groups to harvest the fruit and sell it at the market to raise funds for their organizations. So you can see why giving comes naturally to me.

About 20 years ago a colleague of mine told me she had a really good year in real estate, and had written her first check to charity–$1,000 to the San Jose Museum of Art.  She was elated and told me how good she felt being able to do that.  That stuck with me, and some years later I started writing those checks to the museum,  symphony, ballet, San Jose Rep, the Children’s Theater—and it wasn’t long until I was involved in their fund raising efforts.  I like to entertain, so I was happy to donate my home for events. This was a great way to share my life with my fellow volunteers outside of real estate transactions. I’ve entertained the West Valley-Mission College Districts’ Foundation for a Christmas party (and was on the board for many years) and held a garden party to introduce the new chancellor of the college to some of the movers and shakers in town.  Another time we invited the neighbors to meet the newest neighbor—the publisher of the Mercury News!  Obviously I’ve had a lot of fun and met some fantastic people in doing this.  Over the years, most of the volunteers were clients of mine.  Yes—you really can go to do good and do well!  In these times of great need I encourage all Realtors to do as much as we can.  Think what you can do. Think outside of the box. Think of feeling really good!

So to get back to the beginning, there is a better interpretation of that saying about the missionaries.  In my case I went to do GOOD and ended up creating a life WELL lived.

Real estate agents really do give back.  And, there couldn’t be a real estate firm more committed to doing that than Sereno Group. And, yes, I am really proud to be one of them!

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A Pumpkin Decorating Contest!

halloween-postcard

Rules:

  • No carving
  • Decorate your own small pumpkin, or pick up a complimentary pumpkin at one of our 3 offices
  • Must be 12 years old or younger
    All contestants will receive a gift
    One grand prize will be awarded

Drop off at one of our three locations by Sunday, October 25th:

  • Los Gatos - 214 Los Gatos-Saratoga Rd, Los Gatos
  • Saratoga - 14506 Big Basin Way, Saratoga
  • Los Altos - 369 S. San Antonio Rd, Los Altos

Posted in Events.

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